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Rewiring Your Brain: How Nudging and Affirmations Shape Neural Pathways
Neural pathways are formed and reinforced through repetition. Negative thought patterns—like self-doubt, worry, or procrastination—are often automatic because the brain has been trained to follow those routes.

Kira Couo
Apr 15, 20252 min read


Transform Your Life with Goal Tracking
Visual representation of tracking your goals can boost your motivation and accountability.

Kira Couo
Aug 26, 20243 min read


The Power of Placebo: It Works Even When You Know It
The placebo effect has long fascinated scientists and laypeople alike. Traditionally, it was believed that for a placebo to work, the patient had to be unaware that they were receiving a “fake” treatment. However, recent research has turned this notion on its head, demonstrating that placebos can be effective even when patients are fully aware they are taking a placebo.

Kira Couo
Aug 19, 20243 min read
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